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Pride of Madeira Echium candicans

Pride of Madeira (Echium candicans) is an evergreen perennial shrub in the Boraginaceae family, native to Madeira. It grows 1.5–2.5 m (4.9–8.2 ft) tall and 1.5–3 m (4.9–10 ft) wide, wants full sun and low water, and is hardy to about -4 °C (25 °F). Space plants about 1.5 m (4.9 ft) apart.

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Pride of Madeira (Echium candicans)
Photo: (c) Jacek Pietruszewski, some rights reserved (CC BY), uploaded by Jacek Pietruszewski · CC-BY

Pride of Madeira at a glance

TypePerennial shrub, evergreen
FamilyBoraginaceae
Mature height1.5–2.5 m (4.9–8.2 ft)
Mature spread1.5–3 m (4.9–10 ft)
Spacing1.5 m (4.9 ft) centre to centre
SunFull sun, at least 6 h of direct sun a day
WaterLow; drought tolerance high, waterlogging tolerance none
Soil pH6–8
Cold hardinessAbout -4 °C (25 °F) once established (roughly USDA zone 9)
Heat stressLikely above about 38 °C (100 °F)
Floweringfrom about April for 6–10 weeks (northern hemisphere; later in cold climates, earlier in warm ones)
Wind toleranceModerate
Pollinator valueHigh
EdibleNot grown as food
Native toMadeira
Common in gardens of🇵🇹 Portugal, 🇪🇸 Spain, 🇺🇸 United States, 🇦🇺 Australia, 🇳🇿 New Zealand
Invasive inAustralia (parts): check local rules before planting

Is Pride of Madeira toxic?

Pyrrolizidine alkaloids, as in other echiums; bristly leaves irritate skin.

If a child or pet may have eaten part of a plant, call a poison centre or vet straight away.

Companion planting: what to grow with Pride of Madeira

No well-documented helpful pairing. Group it with plants that like full sun and low water.

Questions about Pride of Madeira

How far apart should I plant Pride of Madeira?
About 1.5 m (4.9 ft) apart, centre to centre. A mature plant spreads 1.5–3 m (4.9–10 ft).
Does Pride of Madeira need full sun?
Full sun: at least 6 hours of direct sun a day.
How much water does Pride of Madeira need?
Low water. Drought tolerance is high and waterlogging tolerance none.
How cold-hardy is Pride of Madeira?
It tolerates about -4 °C (25 °F) once established, roughly USDA zone 9.
When does Pride of Madeira flower?
From about April for 6–10 weeks (northern hemisphere; later in cold climates, earlier in warm ones).
Is Pride of Madeira poisonous to cats and dogs?
For cats it is mildly toxic; for dogs mildly toxic; for people mildly toxic. Pyrrolizidine alkaloids, as in other echiums; bristly leaves irritate skin.
What grows well with Pride of Madeira?
There is no well-documented companion pairing for Pride of Madeira. Group it with plants that like the same sun (full sun) and water (low).

Sources and evidence

Evidence grade B (B: extension service or peer-reviewed).

Notes and assumptions

Reference values for planning, not horticultural, veterinary or medical advice. Varieties, soils and local climates differ: check with a local nursery or extension service.

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